The Difference with Dofollow and Nofollow Links

Why Does it Matter

Search engines count the amount of inbound links you have to your site and pages. The most import thing  is the anchor text that is used for the inbound links. Anchor text is the text that reads in the actual link. Like this: Anchor Text. The Anchor texts are also counted by search engines.

Anchor texts are matched with keywords that people use in searches. If you have multiple inbound links with the same keywords then it will provide the page with better ranking. Nofollow links are links that are not counted with search engines and this means that they do not improve page ranking in search results.

What are Dofollow links

Dofollow links are all the normal links that do not have rel=”nofollow” tag in them. In normal HTML source code it looks like this:

<a href="http://www.somesite.com">Anchor Text</a>

What Are Nofollow Links

Nofollow links mean that  the links have a tag that means that they should not be counted by search engines. When you look at the source code you can find links that look like this:

<a href="http://www.somesite.com" rel="nofollow">Anchor Text</a>

The rel=”nofollow” is the key that tells search engines that the link is not to be counted.

Conclusion

You can use this knowledge with link exchanges. When you are trading links with someone, always verify that the links are dofollow links. If they have the nofollow tag, then do not accept the link trade.