Getting Started with Blog Promotion
Introduction
Blog promotion is a big subject now a days when people are obsessed with getting people reading their blog. Motivation for this varies from just getting known to earning money by blogging. What ever your own motives are you should familiarise yourself with the basics of blog promotion.
Creating Content
Having content in your blog is the first thing needed to get visitors. If you have just one post then probably you will not get that many readers for your blog. Altough you should have a lot of content your main ephasis should be on good quality. Quality content will get wemasters linking to your posts and this will mean more traffic and traffic to your site.
Now what is quality content? In my opinion quality means posts that have original content, good grammar and clean structure. You can write a quality article or post about anything. Just put your mind in to it wait for golden ideas to pop up. Even if you write about something trivial write so that people love to read it, be insightful and funny if you can.
Trackbacks and Pingbacks
Trackbacks and pingbacks are a nice way to get links back to your site. You can use them with wordpress, but not with blogger. They work like this. First write a post about something and link to an other persons similar post. Write some good comments about the other persons post and then use trackback or pingback to inform the other person that you have linked to their site. You may use this article from wordpress support as your tutorial to get started. The article contains details on how to actually do the trackback or pingback with wordpress.
RSS Feed Posting and Pings
RSS feed is an XML document that most blog-scripts create automatically. The feed normally contains your most recent posts. You can see my RSS file by clicking on the RSS link at the bottom of this page or click here to view blogidy RSS. The feed can be read by popular feed readers like google reader. You should submit your feed to as many reader services as you can find to get maximum exposure. Just google RSS feed submission to find services where you can submit.
Feeds are used to inform others easily that your blog has been updated and that you have written a new post. Your feed gets updated automatically, but the feed services do not know that your blog has been updated. This means that you need to inform the services that your blog has been updated. This is what pings are used for. There are automatic services that can ping multiple RSS reading sites at once. For example http://pingomatic.com/ pings automatically a lot of services by one simple click.
Link Building in General
Link building is one of the most best ways to promote your blog. The more inbound links you have the more visitors you will get. Inbound links also help with your search engine rankings. To overly simplify it more the links the higher you rank in search engines.
Conclusion
- If you want more readers then promote your blog
- Use trackbacks and pingbacks to get more links
- Ping after your new posts to inform your readers that you have written a new post
I am going to write an article about link building tomorrow, so stay tuned.
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